Launched in 2015, the EU’s Digital Single Market Strategy aimed to foster the digital harmonization between the EU member states and contribute to economic growth, boosting jobs, competition, investment and innovation in the EU.

The EU AI Act characterizes a fundamental element of this strategy. By adopting the first general-purpose regulation of artificial intelligence in the world, Brussels sent a global message to all stakeholders, in the EU and abroad, that they need to pay attention to the AI discussion happening in Europe.

The EU AI Act achieves a delicate balancing act between the specifics, including generative AI, systemic models and computing power threshold, and its general risk-based approach. To do so, the act includes a tiered implementation over a three-year period and a flexible possibility to revise some of the more factual elements that would be prone to rapid obsolescence, such as updating the threshold of the floating point operations per second — a measurement of the performance of a computer for general-purpose AI models presumed to have high impact capabilities. At the same time, the plurality of stakeholders involved in the interpretation of the act and its interplay with other adopted, currently in discussion or yet-to-come regulations will require careful monitoring by the impacted players in the AI ecosystems.

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Dans le cadre de notre nouveau cycle de conférences autour du numérique et des problématiques « cyber », nous avons le plaisir de vous convier à un petit déjeuner organisé dans nos locaux parisiens, à l’occasion duquel Claude-Etienne Armingaud, CIPP/E (Associé, Protection des données & Technologies) se penchera sur la préparation des entreprises dans le cadre de leur mise en conformité au regard du Règlement sur les Données (EU Data Act). Une belle occasion d’échanger, de s’inspirer et d’entrer en relation avec des professionnels du domaine !

Les places étant limitées, nous vous invitons à vous inscrire dès à présent via le lien suivant : https://ow.ly/183L50TAWbP.

Access official publication on EDPB website.

EXECUTIVE SUMMARY

These guidelines analyse the criteria set down in Article 6(1)(f) GDPR that controllers must meet to lawfully engage in the processing of personal data that is “necessary for the purposes of the legitimate interests pursued by the controller or by a third party”.

Article 6(1)(f) GDPR is one of the six legal bases for the lawful processing of personal data envisaged by the GDPR. Article 6(1)(f) GDPR should neither be treated as a “last resort” for rare or unexpected situations where other legal bases are deemed not to apply nor should it be automatically chosen or its use unduly extended on the basis of a perception that Article 6(1)(f) GDPR is less constraining than other legal bases.

For processing to be based on Article 6(1)(f) GDPR, three cumulative conditions must be fulfilled:

  • First, the pursuit of a legitimate interest by the controller or by a third party;
  • Second, the need to process personal data for the purposes of the legitimate interest(s) pursued; and
  • Third, the interests or fundamental freedoms and rights of the concerned data subjects do not take precedence over the legitimate interest(s) of the controller or of a third party.

In order to determine whether a given processing of personal data may be based on Article 6(1)(f) GDPR, controllers should carefully assess and document whether these three cumulative conditions are met. This assessment should be done before carrying out the relevant processing operations.

With regard to the condition relating to the pursuit of a legitimate interest, not all interests of the controller or a third party may be deemed legitimate; only those interests that are lawful, precisely articulated and present may be validly invoked to rely on Article 6(1)(f) GDPR as a legal basis. It is also the responsibility of the controller to inform the data subject of the legitimate interests pursued where that processing is based on Article 6(1)(f) GDPR.

With regard to the condition that the processing of personal data be necessary for the purposes of the legitimate interests pursued, it should be ascertained whether the legitimate interests pursued cannot reasonably be achieved just as effectively by other means less restrictive of the fundamental rights and freedoms of data subjects, also taking into account the principles enshrined in Article 5(1) GDPR. If such other means exist, the processing may not be based on Article 6(1)(f) GDPR.

With regard to the condition that the interests or fundamental rights and freedoms of the person concerned by the data processing do not take precedence over the legitimate interests of the controller or of a third party, that condition entails a balancing of the opposing rights and interests at issue which depends in principle on the specific circumstances of the relevant processing. The processing may take place only if the outcome of this balancing exercise is that the legitimate interests being pursued are not overridden by the data subjects’ interests, rights and freedoms.

A proper Article 6(1)(f) GDPR assessment is not a straightforward exercise. Rather, the assessment — and in particular the balancing of opposing interests and rights — requires full consideration of a number of factors, such as the nature and source of the relevant legitimate interest(s), the impact of the processing on the data subject and their reasonable expectations about the processing, and the existence of additional safeguards which could limit undue impact on the data subject. The present guidelines provide guidance on how such an assessment should be carried out in practice, including in a number of specific contexts (e.g., fraud prevention, direct marketing, information security, etc.) where this legal basis may be considered.

The guidelines also explain the relationship that exists between Article 6(1)(f) GDPR and a number of data subject rights under the GDPR.

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Version 1.0 – Adopted on 8 October 2024

These guidelines analyse the criteria set down in Article 6(1)(f) GDPR that controllers must meet to lawfully engage in the processing of personal data that is “necessary for the purposes of the legitimate interests pursued by the controller or by a third party”.

Article 6(1)(f) GDPR is one of the six legal bases for the lawful processing of personal data envisaged by the GDPR. Article 6(1)(f) GDPR should neither be treated as a “last resort” for rare or unexpected situations where other legal bases are deemed not to apply nor should it be automatically chosen or its use unduly extended on the basis of a perception that Article 6(1)(f) GDPR is less constraining than other legal bases.

For processing to be based on Article 6(1)(f) GDPR, three cumulative conditions must be fulfilled: • First, the pursuit of a legitimate interest by the controller or by a third party; • Second, the need to process personal data for the purposes of the legitimate interest(s) pursued; and • Third, the interests or fundamental freedoms and rights of the concerned data subjects do not take precedence over the legitimate interest(s) of the controller or of a third party.

In order to determine whether a given processing of personal data may be based on Article 6(1)(f) GDPR, controllers should carefully assess and document whether these three cumulative conditions are met. This assessment should be done before carrying out the relevant processing operations.

With regard to the condition relating to the pursuit of a legitimate interest, not all interests of the controller or a third party may be deemed legitimate; only those interests that are lawful, precisely articulated and present may be validly invoked to rely on Article 6(1)(f) GDPR as a legal basis. It is also the responsibility of the controller to inform the data subject of the legitimate interests pursued where that processing is based on Article 6(1)(f) GDPR.

With regard to the condition that the processing of personal data be necessary for the purposes of the legitimate interests pursued, it should be ascertained whether the legitimate interests pursued cannot reasonably be achieved just as effectively by other means less restrictive of the fundamental rights and freedoms of data subjects, also taking into account the principles enshrined in Article 5(1) GDPR. If such other means exist, the processing may not be based on Article 6(1)(f) GDPR.

With regard to the condition that the interests or fundamental rights and freedoms of the person concerned by the data processing do not take precedence over the legitimate interests of the controller or of a third party, that condition entails a balancing of the opposing rights and interests at issue which depends in principle on the specific circumstances of the relevant processing. The processing may take place only if the outcome of this balancing exercise is that the legitimate interests being pursued are not overridden by the data subjects’ interests, rights and freedoms.

A proper Article 6(1)(f) GDPR assessment is not a straightforward exercise. Rather, the assessment — and in particular the balancing of opposing interests and rights — requires full consideration of a number of factors, such as the nature and source of the relevant legitimate interest(s), the impact of the processing on the data subject and their reasonable expectations about the processing, and the existence of additional safeguards which could limit undue impact on the data subject. The present guidelines provide guidance on how such an assessment should be carried out in practice, including in a number of specific contexts (e.g., fraud prevention, direct marketing, information security, etc.) where this legal basis may be considered.

The guidelines also explain the relationship that exists between Article 6(1)(f) GDPR and a number of data subject rights under the GDPR.

Go to the full Guidelines.

We kindly invite you to the K&L Gates Legal & Compliance Breakfast on 8 October 2024 in Frankfurt.

Please join us for coffee, tea and croissants and take away impulses and new momentum for the work on your data strategy.

We will discuss how the Data Act and the AI Act impact a company’s data strategy. How does one reconcile them with each other and with other elements of the legal framework, like GDPR and antitrust laws?

Our key note speaker will be Claude-Étienne Armingaud, a partner at K&L Gates‘ Paris office. He coordinates our European technology and privacy practices and has been building pragmatic legal solutions on both sides of the Atlantic for many years.

We look forward to welcoming you at our Frankfurt office on level 28 of the „Opernturm“ tower.

Please register by clicking here.

Version 2.0 – Adopted on 7 October 2024

Executive summary

In these Guidelines, the EDPB addresses the applicability of Article 5(3) of the ePrivacy Directive to different technical solutions. These Guidelines expand upon the Opinion 9/2014 of the Article 29 Working Party on the application of ePrivacy Directive to device fingerprinting and aim to provide a clear understanding of the technical operations covered by Article 5(3) of the ePrivacy Directive.

The emergence of new tracking methods to both replace existing tracking tools (for example, cookies, due to discontinued support for third-party cookies by some browser vendors) and create new business models has become a critical data protection concern. While the applicability of Article 5(3) of the ePrivacy Directive is well established and implemented for some tracking technologies such as cookies, there is a need to address ambiguities related to the application of the said provision to emerging tracking tools.

The Guidelines identify three key elements for the applicability of Article 5(3) of the ePrivacy Directive (section 2.1), namely ‘information’, ‘terminal equipment of a subscriber or user’ and ‘gaining access and ‘storage of information and stored information’. The Guidelines further provide a detailed analysis of each element (section 2.2-2.6).

In section 3, that analysis is applied to a non-exhaustive list of use cases representing common techniques, namely:

  • URL and pixel tracking
  • Local processing
  • Tracking based on IP only
  • Intermittent and mediated Internet of Things (IoT) reporting
  • Unique Identifier

Go to the full Guidelines.

Don’t miss the plenary session “AI, the future of law?” on Thursday, October 17 from 2 p.m. to 4 p.m. at the Palais du Grand Large in Saint-Malo. This event, organized by the ACE – Young Lawyers commission, will be introduced by its president Ludovic Blanc (Lawyer at the Paris Bar, President of ACE-JA national).

Our partner Claude-Etienne Armingaud, CIPP/E (Partner, Data Protection & Technologies), François GIRAULT (Lawyer at the Montpellier Bar, President of the CNB Prospective and Innovation Commission, Vice-President ACE Ouest Méditerranée, Vice-President Liberal Professions CPME 34), Philippe BARON (Lawyer at 2BMP Avocats, President of the CNB Digital Commission) and Christiane Féral-Schuhl (Lawyer at the Paris Bar in digital law, former President of the National Council of Bars, former President of the Paris Bar Association) will participate in this essential discussion on the impact of AI on the legal profession.

This meeting will be hosted by Anne-Cécile Sarfati, journalist and columnist, with a Live Show presented by Tiphaine MARY (Maître et Talons), Lawyer at the Paris Bar.

Do not hesitate to reserve your place by registering via the following link: https://lnkd.in/gJQ7qqfV.