The earlier is the owner of the French and Community semi-figurative trademark “vente-privee.com”, underlined with a pink line drawn in diagonal, enriched by two pink butterflies.

The latter is the owner of the French trademark “showroomprive.com” and expected the registration of a community semi-figurative trademark “showroomprive.com” enhanced with some stylized and coloured elements.

However, on August 1, 2012, the Office for the Harmonisation of the Internal Market (herein, “OHIM“) refused such application for “SHOWROOMPRIVE.COM” on the ground that the trademark was not distinctive enough and, much to the contrary, was descriptive for the targeted goods and services.

At the same time, on September 5, 2012, Showroomprive.com assigned before the Paris first instance Court, its competitor, Vente-privee.com, in order to invalidate the “vente-privee.com” trademark for lack of distinctiveness. This trademark had been registered since October 14, 2004 without any complains from ShowroomPrive.com or any other third party.

The first instance Court welcomed Showroomprive.com’s request and decided that “the terms ‘venteprivee.com’ was, at the time of the application date, descriptive of the company’s business activity for every consumer wishing to buy online discounted products; and thus such use was necessary to designate its private sales activity.” In addition, the Paris Court highlighted that the trademark had not acquired any “distinctiveness through its use, thus enabling the term to take ownership of generic names, when such names must remain available for all the economic actors from a given sector.

Meanwhile, on December 6t, 2013, in another law suit, Vente-privee.com assigned the owner of similar domain names (namely vente-priveee.com, ventprivee.com, venteprives.com) on the basis of its cybersquatting activities. The French first instance Court highlighted that the semi-figurative “vente-privée.com” trademark had to be considered as a well-known trademark. Indeed, in this case, the Court decided that the “vente-privée.com” trademark had a strong reputation due to the fact that a significant part of the relevant public made a connection between the trademark and its associated goods and services.

In conclusion, the decision concerning the semi-figurative trademark should not affect the word trademark “SHOWROOMPRIVE.COM” registered in 2007 by the OHIM. Nevertheless, we can legally wonder about the consequences in case of further contestation regarding a word mark and a close watch should be kept on any follow up evolution.

First published in K&L Gates Trade marks and unfair competition Bulletin no. 1/2014 (PDF) in collaboration with Alexandra Bernard.

Big data.” For nearly a year, marketers and CRM specialists have been more than fond of this new expression to the point of devoting several special editions of their publications to the topic.

If this neologism tends to scare the general public by its phonetic and philosophical proximity with its Orwellian bigger brother, the concept only pursues the developments initiated in the 90s through “data mining.” At that time, groups of data seemingly lacking causal or correlative relationships were subjected to mathematical analysis in the hope of discovering links between aggregated individual behaviors.

While some findings were limited to stating the obvious (such as the increased sales of appetizer upon promoting aperitif drinks), these new mathematical models allowed marketing teams to quantify the actual impact of promotions within the realm of distribution.

Other findings, however, were able to uncover less obvious ties, such as a correlation between the purchase of beer and of diapers for children by male shoppers.

These new steps in consumerism were however limited by the then-existing technology: the power of computers at the time, the introduction of data into the system and the processing time made the analysis relevant solely as a background strategy and for the emergence of certain statistical behavioral typologies, but does not allow any analytical granularity, or a real-time view. In addition, costs associated with material and human resources necessary for such analyzes prevented its access to a large crowd of users.

Nearly twenty years later, while technology has evolved in accordance with Moore’s Law, the consecration of Big Data has mainly be possible thanks to a double behavioral factors from the subjects / objects of the data analysis. Indeed, the raw material of big data remains the individuals. But those individuals have not only moved their habits to a digital world, facilitating the capture of data, but also opened up to the sharing their data in this paperless world.

It would seem that this created a data paradox: people have never advertised so freely their private life and personal data and, at the same time, the proposed revision of the EU regulatory framework for the processing personal data has seen a rarely-encountered level of lobbying. And so, today, a consumer association puts the main players of the social networking sphere on the grill, demanding that they explain their abstract contractual relationships with their users. And at the same time, the same users do not seem ready to give up the online sharing of their individual moments.

In our opinion, this view is not as paradoxical as it seems. It is instead the result of the confidence that these same users in how their lives are used for other purposes than just sharing with a selected group of recipients. After all, if the service is free, the money must be found elsewhere. The aphorism goes on to state that the user should then be the product, but it could also be that the user is consciously aware of its own value in this exchange.

When the exchange appears as too unbalanced, the consumer will not hesitate to revise to the economy of this contract and leave the relationship, bringing along his value.

Trust is therefore the core engine of data analysis.

This statement may seem conclusive. However, looking at the legal and regulatory obligations bearing on those in charge of data processing, it seems clear that such obligations mainly includes good conduct and transparency undertakings, with both individuals and the regulator. For instance, the core requirements set forth by the French Data Protection Authority (CNIL, Commission Nationale de l’Informatique et des Libertés) reside primarily in disclosure requirements for individuals and reporting to a publicly accessible register maintained by the regulator.

And this is probably where the issue lies with regards to Big Data. The data sets have reached extravagant sizes and the service providers and experts are bragging loudly about their ability to assist in the navigation on these oceans of bits. If their capacity to create real value in these dizzying well, it should not be forgotten that their expertise comes from data-hungry mathematical and algorithmic models. The temptation remains to feed these models in order to increase the service providers’ relevance from the data collected on behalf of their client.

When the flow of data becomes less transparent, without the knowledge of individuals or of such service providers’ customers, the implosion of the whole system is to be expected soon.

Without questioning the actual benefits of Big Data for all CRM actors, including the customers themselves (more than happy to receive offers truly relevant to their personal interests), the chain of trust must be maintained all along in order not to break the fragile ecosystem. The best policy must reside in a rational and coordinated approach by the classical actors of a new issue, and ensure that the multiplication of “Chief Data Officers” in multiple actors do not come at the expense of “Chief Privacy Officers”, acting as a legal safeguard against marketing sirens.

Indeed, a point of no return could be reached when Big Data, surpassing Big Brother, will not even need to analyze the present behavior to predict the future. And that point of no return has been reached last year by Target.

Of the difficulty to frame photograph as a protected work and its consequences on social network.

On December 18, 2012, further to its acquisition by Facebook, Instagram unveiled its new terms of use, to be enforced on January 16, 2013. At the case of the redrafting of the contract tying the social network to it, users stood much-discussed undertaking which allowed the company to monetize its users’ photographs, notably for commercial and advertising purposes. Facing a major uproar from internet users Instagram elected to withdraw this provision and apologized fondly. However, such withdrawal only targeted the cancellation of clear terms of what the terms of use provided from the very beginning: the grant by the users to Instagram of the right to use the photographs uploaded on its platform.

Two days later, the courts of Paris rendered a judgment (TGI Paris, 3ème chambre, 4ème section, Jugement du 20 décembre 2012 – Philippe G, Alexandra J c./ Paul M. (in French)) which may jeopardize the grievances of the social network users. Indeed, the judges refused to recognize that the airplane photographs take by individuals bore sufficient originality to allow any protection under French intellectual property law.

(more…)

After almost a decade of vigorous debate among interested parties, the Court of Justice of the European Union (CJEU) has finally issued a decision that moves toward unifying the European perspective on internet filtering. While the CJEU decision itself is specific to the gambling industry, the core principles of the decision may be extended to other fields.

Several recent decisions by the CJEU put into a strict perspective the validity of the position held by certain European member states with regard to gambling, namely state-sponsored monopolies [see for instance CJEU case C-42/07]. At the same time, the opening of the online gambling field to authorized operators in European countries, such as France, went hand-in-hand with the creation of administrative agencies. Those agencies, such as France’s Autorité de Régulation des Jeux en Ligne (ARJEL) possess, among other things, the prerogatives and powers to demand the take-down of crossborder gambling and gaming websites deemed illegal under national law and accessible by individuals connecting from the same country.

On the other hand, on the copyright and peer-to-peer front, collective rights management agencies have been
heavily involved in regulating the contents made available on the Internet. Indeed, for the past decade since the
appearance of Napster, right-holders have been trying relentlessly to limit the impact of online copyright infringement, by pursuing action against individual downloaders in the first place, and then against the website publishers making illegal content accessible.

On both fronts, though, the temptation for grasping control over Internet content can be seen lingering around. In the SABAM vs. Scarlet decision (CJEU case C-70/10), published on November 24, 2011, the CJEU applied a five-prong
approach on Internet control ordered by third parties on Internet Service Providers (ISPs) that may be extended to the gaming and gambling industry.

In SABAM, the Belgian collective rights management entity had requested ISPs to cut access to several websites that allowed the illegal download of copyrighted material.

Although the national laws of EU member states specify the requirements for obtaining an injunction against the operator of an online service deemed illegal, such as national law must be compliant with the mandatory limitations
set forth by European law, notably in the e-Commerce Directive 2000/31/EC. The e-Commerce Directive provides in Article 15.1 that “Member states shall not impose a general obligation on providers, when providing the services covered by Articles 12, 13, and 14, to monitor the information which they transmit or store, nor a general obligation actively to seek facts or circumstances indicating illegal activity.” This has been understood by many commentators as the founding European net neutrality principle.

As a consequence of this European net neutrality principle, national authorities may not adopt measures which would require an ISP to carry out general monitoring of the information that it transmits on its network.

In the SABAM decision, the Belgian courts requested that the CJEU clarify whether European law would permit an injunction that would require an ISP to implement a filtering system for all electronic communication transiting through its services where such filtering would:

  • Apply impartially to all of the ISP clients;
  • In a preventive manner, as opposed to a reactive manner where infringing content, once identified and notified by the right-holders, would be dealt with;
  • In a permanent manner, as opposed to a temporary measure; and
  • At the sole costs of the ISP.

Following its advocate-general, who had concluded in the preceding legal opinion that this scheme was obviously disproportionate with regard to the rights to be protected, the court held that the implemented measures have to be “fair and proportionate and must not be excessively costly.

Additionally, the court foresaw the practical consequences of such general filtering and blocking—the ISPs need to appreciate the legality of the online services, which would thus “require active observation of all electronic communications conducted on the network of the ISP concerned and, consequently, would encompass all information to be transmitted and all customers using that network.” In other words, instead of relying on an evidenced take-down request from the right-holders, such right-holders were requesting that the ISPs themselves perform all the necessary checks on all the material they make available to ensure no infringing content would be available. At the same time, such a measure would have been in complete contradiction with the founding principle of Article 15 of the e-commerce directive and the net neutrality principle.

Moreover, the court drew attention to the fact that to permit the ISP to be the judge of what internet content was to be deemed illegal would likely adversely affect freedom of expression by blocking, albeit in a collateral manner, legal
services and information. According to the court, the ISP bears a technical role in the individual’s access to the Internet.
Therefore, its involvement should be limited to such a technical role, except in cases where the obviousness of the illegality of the targeted content prevails.

Finally, to the great satisfaction of many privacy advocates, the court seized the opportunity to state incidentally that the IP addresses used for ISP subscribers’ identification purposes were personal data. Indeed, in spite of the strict regulation of personal data processing in Europe, many national laws of agencies, in order to implement fast proceedings against illegal online file-sharing, were quick to dismiss the need for compliance with data protection
law. This latest observation also calls for moderation in the processing of online data and information, be it by rightholders, collective rights management organizations, or administrative agencies all over Europe.

First publication: K&L Gates – Global Government Solution 2012 with E. Drouard