Guidelines 05/2021 on the Interplay between the application of Article 3 and the provisions on international transfers as per Chapter V of the GDPR

February 25th, 2023 | Posted by Claude-Etienne Armingaud in Data Transfer | Europe | Privacy - (0 Comments)

Executive Summary

The GDPR does not provide for a legal definition of the notion “transfer of personal data to a third country or to an international organisation”. Therefore, the EDPB provides these guidelines to clarify the scenarios to which it considers that the requirements of Chapter V should be applied and, to that end, it has identified three cumulative criteria to qualify a processing operation as a transfer:

  1. A controller or a processor (“exporter”) is subject to the GDPR for the given processing.
  2. The exporter discloses by transmission or otherwise makes personal data, subject to this processing, available to another controller, joint controller or processor (“importer”).
  3. The importer is in a third country, irrespective of whether or not this importer is subject to the GDPR for the given processing in accordance with Article 3, or is an international organisation.

If the three criteria as identified by the EDPB are met, there is a transfer and Chapter V of the GDPR is applicable. This means that the transfer can only take place under certain conditions, such as in the context of an adequacy decision from the European Commission (Article 45) or by providing appropriate safeguards (Article 46). The provisions of Chapter V aim at ensuring the continued protection of personal data after they have been transferred to a third country or to an international organisation.

Conversely, if the three criteria are not met, there is no transfer and Chapter V of the GDPR does not apply. In this context, it is however important to recall that the controller must nevertheless comply with the other provisions of the GDPR and remains fully accountable for its processing activities, regardless of where they take place. Indeed, although a certain data transmission may not qualify as a transfer according to Chapter V, such processing can still be associated with increased risks since it takes place outside the EU, for example due to conflicting national laws or disproportionate government access in the third country. These risks need to be considered when taking measures under, inter alia, Article 5 (“Principles relating to processing of personal data”), Article 24 (“Responsibility of the controller”) and Article 32 (“Security of processing”) – in order for such processing operation to be lawful under the GDPR.

These guidelines include various examples of data flows to third countries, which are also illustrated in an Annex in order to provide further practical guidance.

(more…)

, , , ,

Gateway to Privacy: This Is the Way – GDPR Article 5 Compliance

February 25th, 2023 | Posted by Claude-Etienne Armingaud in Case Law | Communication | Europe | Podcast | Privacy - (0 Comments)

In this first episode, we discuss the challenges faced by data controllers in their compliance with Article 5 GDPR following the EU Court of Justice’s Digi Case C-77/21. In particular, we focus our discussion on the purpose and data storage limitations, and how your legal team should be the 3PO protocol droid within your organization for the implementation of GDPR best practices.

May the enforcement be with you!

First publication: K&L Gates Hub with Eleonora Curreri

, , , , ,

EU Digital Services Act: Fundamental Changes for Online Intermediaries?

November 5th, 2022 | Posted by Claude-Etienne Armingaud in Competition | eCommerce | Europe | internet | Legislation - (0 Comments)

On 27 October 2022, the Digital Services Act (DSA) was published in the EU Official Journal as Regulation (EU) 2022/2065, with the aim to fully harmonize the rules on the safety of online services and the dissemination of illegal content online. The Digital Services Act will require online intermediaries to amend their terms of service, to better handle complaints, and to increase their transparency, especially with respect to advertising.

(more…)

, , , , , ,

UK Data Protection: Beware of the Consequences of Unsolicited Marketing Emails

October 12th, 2022 | Posted by Claude-Etienne Armingaud in English | Europe | Marketing | Privacy - (0 Comments)

Sending unsolicited marketing emails could prove costly to UK organisations, as bike and car accessory retailer Halfords have recently discovered.

Last month, Halfords were handed a fine of £30,000 by the Information Commissioner’s Office (ICO) for sending around half a million unsolicited marketing email messages to customers who had not previously opted-in to marketing (see here).

The fine was issued under the Privacy and Electronic Communications Regulations (PECR), which gives people specific privacy rights in relation to electronic communications and restricts how unsolicited direct marketing is carried out.

An investigation carried out by the ICO found that the retailer broke the laws governing electronic communications by sending out emails relating to a government voucher scheme that gave people £50 off the cost of repairing a bike at any participating store or mechanic in England. The email not only pointed customers to the government website, it also invited them to book a bike assessment and to redeem their voucher at their chosen Halfords store. The ICO concluded that the insinuation of Halfords having a direct connection with the government scheme encouraged its customers to redeem the voucher in its stores and that Halfords was therefore advertising its own services.

PECR prevents organisations from sending emails or messages to people unless they have consented to it or they are an existing customer who has bought similar products or services in the past (known as the “soft opt-in” rule).

Halfords argued that the email constituted a service message and should not be categorised as direct marketing, but the ICO maintained that the email did constitute direct marketing because it satisfied the definition of such under Paragraph 35 of the ICO’s Direct Marketing Guidance (see here).  In addition, the ICO concluded that the soft opt-in rule could not apply because the targeted customers had already opted out. 

Andy Curry, Head of Investigations at the ICO said: “This [decision] sends a message to similar organisations to review their electronic marketing operations, and that we will take necessary action if they break the law.”

First publication: K&L Gates Cyber Law Watch in collaboration with Keisha Phippen

Regulation (EU) 2022/1925 of the European Parliament and of the Council of 14 September 2022 on contestable and fair markets in the digital sector and amending Directives (EU) 2019/1937 and (EU) 2020/1828 (Digital Markets Act) (Text with EEA relevance) The European Parliament and the Council of the European Union

September 14th, 2022 | Posted by Claude-Etienne Armingaud in Competition | English | Europe | internet | IT | Legislation | Marketing | Privacy | Social Networks - (0 Comments)

Read the full text.

(more…)

, , , ,

Italy: Supervisory Authority Weighs in on Website Analytics

July 29th, 2022 | Posted by Claude-Etienne Armingaud in cookies | English | Europe | internet | Privacy | Social Networks - (0 Comments)

Following the positions expressed by the Austrian, German and French Supervisory Authorities (see our previous Alert), the Italian Supervisory Authority (Garante per la Protezione dei Dati Personali, Garante-) published on 9 June 2022 a specific measure, according to which website analytics solutions used to measure online audience (Analytics Service Solutions) infringe on the EU General Data Protection Regulation no. 2016/679 (GDPR – external source) when such use implies a transfer of personal data to a third country without an adequate level of personal data protection, such as the United States. Generally speaking, the Garante, aligned its position on the matter with its counterparts.

(more…)

UK: Government Publishes New Proposed Data Protection Law

July 27th, 2022 | Posted by Claude-Etienne Armingaud in English | Europe | Legislation | Privacy - (0 Comments)

The UK Government has finally published its highly anticipated Data Protection and Digital Information Bill (the Bill), marking the first significant post-Brexit change to the UK’s data protection regime. Following Brexit, the UK continued following the EU General Data Protection Regulation, incorporated into UK law as the UK GDPR, and the UK implementation of the EU ePrivacy Directive, the Privacy and Electronic Communications Regulations 2003 (PECR), also remained in force.

The Bill is only at the start of the legislative process, and it remains to be seen how it will develop if it is amended during its passage through Parliament, but early indications are that it represents more of an evolution than a revolution in the UK regime. That will come as a relief to businesses that transfer personal data from the EU to the UK, because it reduces the risk that the EU might rescind the UK’s adequacy status.

For a start, the Bill actually preserves the UK GDPR, its enabling legislation the Data Protection Act 2018, and the PECR, because it is drafted as an amending act rather than a completely new legislative instrument. This does not contribute to user-friendliness, as interpreting UK data protection requirements will require a great deal of cross-referencing across texts.

The more eye-catching proposed changes in the Bill include:

  • The inclusion of a list of “legitimate interests” that will automatically qualify as being covered by the lawful basis in UK GDPR Article 6(e).
  • Some limitations on data subject access requests, such as the possibility of refusing “vexatious or excessive” requests.
  • More exemptions from the requirement to obtain consent to cookies.
  • Much higher fees for breach of PECR.

The Bill will now progress through various Parliamentary stages over the coming months in order to become law.

First Publication: K&L Gates Cyber Law Watch in collaboration with Noirin McFadden & Keisha Phippen

France: Supervisory Authority Publishes Guidance on the Use of Website Analytics in Compliance With GDPR

June 22nd, 2022 | Posted by Claude-Etienne Armingaud in Data Transfer | Europe | Privacy | Social Networks - (0 Comments)

Following the 2020 Court of Justice of the European Union’s (CJEU) ruling invalidating the Privacy Shield (see our alert here), personal data transfers from the European Union to the United States required EU companies to implement additional safeguard mechanisms, as the CJEU considered that U.S. legislation did not provide sufficient guarantees against the risk of access by public authorities (including intelligence services) to the imported data.

(more…)

International Personal Data Transfers: An Eventful Week

March 25th, 2022 | Posted by Claude-Etienne Armingaud in Brexit | Data Transfer | Europe | Privacy - (0 Comments)

Transfer from the UK

On 21 March 2022, the United Kingdom finalized the adoption of its own version of the European Union’s (EU) Standard Contractual Clauses (SCC), a contractual mechanism aiming at securing personal data protected under a data protection framework to third countries not deemed to offer an “adequate” level of data protection.

On 16 July 2020, while the United Kingdom was still an EU Member State, the European Court of Justice (CJEU), through its Schrems II decision, added new requirements to the SCC (see our Alert here), relating to safeguards against access to personal data protected under EU’s General Data Protection Regulation (GDPR) by intelligence agencies. As a consequence, the European Union adopted new versions of the SCC in June 2021 (see our Alert here), but the United Kingdom having finalized Brexit in the meantime, did not adopt the new SCCs, instead operating the previous versions of the SCC, and an updated document for transfers initiated under the UK GDPR was needed.

The UK’s draft International Data Transfer Agreement (IDTA) and Addendum  were laid before Parliament on 22 February 2022 and finally adopted on 21 March 2022 without changes. The IDTA is an equivalent contract to the SCC, but uses a tabular approach in place of the modules used by the SCC. The alternative instrument that was introduced, the Addendum, provides UK data exporters with a semi-seamless mechanism where they can leverage their existing SCC for transfers initiated under the EU GDPR. The Addendum consists of a form effectively selecting the relevant options of the SCC and amending EU terminology and legal references to UK-specific ones. It is likely to be more widely used than the IDTA, particularly as data exporters with operations in both the UK and the EU will look to reduce the number of contracts they need to enter into. Overall, the IDTA and the Addendum represent a narrowing in the divergence that had appeared recently in the differing safeguards required by the UK and the EU for data exporters engaged in personal data transfers from their respective jurisdictions.

As a reminder:

  • Transfers between the EU and the UK do not need any specific measures as per the adequacy decision currently in place (see our Alert here)
  • all data transfer agreements under the EU GDPR based on the previous versions of the SCC will need to be migrated to the new SCC on or before 27 December 2022; and
  • all data transfer agreements under the UK GDPR executed on or before 21 September 2022 on the basis of any Transitional Standard Clauses (based on the previous versions of the SCC) will need to be migrated to an IDTA or Addendum on or before 21 March 2024.

Transfer from the EU to the US: En Route for Schrems III?

On 25 March 2022, European Commission President Ursula von der Leyen and United States President Joe Biden announced  an “agreement in principle” on a new EU-US data sharing system, expected to replace the Privacy Shield framework invalidated under the CJEU’s Schrems II decision in 2020 (see our Alert here).

As no draft of that “agreement” has been circulated, the existing grievances against U.S. intelligence agencies’ access to personal data protected under GDPR remain and concerns relating to ‘effective legal remedies’ available to individuals protected under GDPR (Data Subjects) will need to be addressed. Data activist Maximilian Schrems and his organization, noyb, already announced that they would closely monitor the development of this new framework and challenge any decision which would not abide by the CJEU’s 2020 Schrems II decision.

While such a political statement is encouraging for the future of international data transfers, this announcement should not be construed as relieving companies subject to GDPR’s territorial scope (see our Alert here) from implementing adequate data transfer mechanisms until more concrete elements are adopted.

Such transfer mechanisms notably include:

K&L Gates’ global data protection team (including in each of our European offices) remains available to assist you in achieving the compliance of your data transfers at a global level.

First publication: K&L Gates Hub in collaboration with Noirin McFadden, Thomas Nietsch and Keisha Phippen

GDPR, Cookies and the Ever-Filling Jar of European Data Protection

January 27th, 2022 | Posted by Claude-Etienne Armingaud in cookies | Europe | Privacy - (0 Comments)

European regulators unofficially announced the major theme of this new year, through the release of several decisions pertaining to cookies and other tracking technologies in the first 10 days of 2022.

As the General Data Protection Regulation (GDPR) is approaching the fourth anniversary of its entry into force, the ePrivacy Regulation—a companion piece to address online communication and that was supposed to be adopted at the same time—remains in the limbo of the European legislative process.

In the meantime, the effects of the Schrems II decision of 16 July 2020 (see our alert here), which canceled the Privacy Shield and placed stricter requirements on the use of standard contractual clauses, continues to ripple through data protection compliance efforts of companies worldwide.

(more…)