Depending on whether you are an optimist or a pessimist, it will have taken the European Commission either three years and two weeks (since the entry into force of the General Data Protection Regulation (GDPR) or eleven months (since the Schrems II decision — see our Alert here) to publish its finalized revision of the most flexible tool to allow for the transfer of personal data to partners located in countries not otherwise providing an adequate level of data protection (Adequate Countries): the Standard Contractual Clauses (SCCs).

While Schrems II made headlines with its cancellation of the Privacy Shield framework, this mechanism only affected 5,000 companies in the United States. SCCs, on the other hand, remain the most widely used instrument to ensure an end-to-end sufficient level protection of personal data covered by European data protection. With their original version dating back 2001, an update was severely needed to align them with GDPR’s extensive reach and requirements.

IN A NUTSHELL:

  • The new SCCs were published on 4 June 2021:
    • Starting on 27 June 2021, companies will need to transition to the new SCCs;
    • On 27 December 2022, companies must have finalized their transition to the new SCCs.
  • Affected companies include:
  • Key new elements include:
    • Data exporting entities will need to assess the importing countries’ regulatory framework;
    • Where such framework cannot safeguard the transferred data subject to GDPR, additional measures must be implemented contractually, organizationally and/or technically;
    • Each and every step of the assessment, and the relevancy of the remediation measures, must be thoroughly documented; and
    • In the case of a controller/processor/sub-processor relationship, the new SCCs consolidate the requirements into a single agreement addressing the data processing requirements under Article 28 GDPR and the data transfer agreement.
  • While the new SCCs provide for a general framework, many issues are left to:
    • The expected interpretation and guidance from the European Data Protection Board (EDPB); and
    • Contractual negotiations between the stakeholders.
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The French Law n°2016-1691 of 9 December 2016 relating to transparency, the fight against corruption, and the modernization of economic life, known as the “Sapin II” Act 1)Sapin II entered into force on 10 December 2016 (JORF n°0287 of Dec. 10, 2016) introduced to legal entities additional compliance requirements to address corruption in order for France to meet the highest European and international standards.

Sapin II has established a general principle of prevention and detection of corruption risks under the control of a national anticorruption structure, the French Anti-Corruption Agency (AFA),  whose main mission is to help economic and public players in the process.

The AFA noted in its 2019 annual activity report 2)French Anti-Corruption Agencyn Annual Activity Report 2019 (7 July 2020) (in French).that anticorruption measures implemented by economic and public players were still incomplete.

On 12 January 2021, the AFA published new recommendations entered into force on 13 January 2021 (Recommendations, here in French).

The AFA specifies the practical procedures for implementing an anticorruption system structured around three foundational principles, namely:

  • Governing body’s commitment;
  • Understanding the entity’s exposure to probity risks; and
  • Risk management.
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References

References
1 Sapin II entered into force on 10 December 2016 (JORF n°0287 of Dec. 10, 2016)
2 French Anti-Corruption Agencyn Annual Activity Report 2019 (7 July 2020) (in French).

Since the Schrems II decision of the Court of Justice of the European Union (CJEU) last year (see our alert here), companies in the European Union found themselves between a rock and a hard place, as many still rely on U.S.-based online service providers in one capacity or another, and the CJEU, in addition to totally invalidating the Privacy Shield framework, mandated additional requirements over the Standard Contractual Clauses (SCCs), the most widely used lawful transfer mechanisms.

Following this CJEU decision, the Bavarian Data Protection Authority (Bayerisches Landesamt für Datenschutzaufsicht) has now effectively barred a European online magazine from using the popular U.S.-based newsletter delivery service, Mailchimp.

Companies using Mailchimp to route their newsletters must generally transfer personal data (e.g., the recipients’ email addresses) to Mailchimp’s servers in the United States. Previously certified under the late EU-U.S. Privacy Shield framework, Mailchimp had to pivot to offer its European customers an alternative transfer mechanism, i.e. the SCCs. While their general validity was left untouched by the Schrems II decision, the CJEU argued that it may be required for companies relying on the SCCs to assess whether additional safeguards should be implemented on top of the SCCs in order to effectively protect personal data.

As expressly mentioned in the Schrems II decision, transfers to cloud service providers in the United States would require such additional safeguards, due to the broad investigative powers of U.S. authorities, e.g., under Section 702 (50 U.S.C. § 1881a) of the Foreign Intelligence Surveillance Act (Cloud Services Act).

Until now, it had seemed that the EU supervisory authorities had granted companies an unofficial grace period to adjust to the amended legal situation, especially as new templates for SCCs taking into consideration the Schrems II decision are expected to be finalized in the coming weeks.

The action of the Bavarian Data Protection Authority shows that this restraint might have come to an end. In a recent press release concerning this investigation, the authority commented that the case was exemplary for their enforcement of the requirements of the Schrems II decision, which had already been taken up with a high degree of intensity even without publicly perceived investigations or sanctions. 

The Bavarian Data Protection Authority based its action expressly on the fact that the European company has not assessed whether additional safeguards for transferring personal data to Mailchimp were required, in particular as Mailchimp may be subject to the Cloud Services Act. While no fine was imposed in this case and the Bavarian Data Protection Authority did not issue a formal decision, the authority still informed the company that their use of Mailchimp was (in their view) not in line with General Data Protection Regulation (GDPR) requirements. The company also promised to cease using Mailchimp in the future.

However, it should be noted that the official reason for not imposing a fine was on the one hand, the low sensitivity of the data transferred (email addresses only) and, on the other hand, the limited scope of the transmission (only two newsletters were sent). The details of the case being leaked and officially commented on by the supervisory authority could be considered as a warning to other EU companies transferring data to U.S. cloud service providers, which should probably expect less leniency from the supervisory authorities from now on. 

The current case was rather clear, as the European company in question has apparently taken no steps at all to establish and document whether additional safeguards were required and were already (because of this omission) in breach of their statutory obligations under GDPR. Future cases will probably not be as easy to decide, in particular when an EU company has documented a respective assessment or even implemented additional safeguards, and supervisory authorities and ultimately courts will have to assess what is really required to ensure adequate security of personal data in countries outside the European Union. 

Following the decision of the Bavarian Data Protection Authority, EU companies using U.S. online service providers, especially cloud services, are therefore encouraged to check the basis of their data transfers to the United States and, if necessary, adapt them to the new legal situation in order to avoid facing potentially high fines. 

K&L Gates’ global data protection team (including in each of our European offices) remains available to assist you in achieving the compliance of your data transfers at global levels.

First Publication: K&L Gates with Thomas Nietsch & Martin Fokken

The French Supervisory Authority (CNIL) wrapped up 2020 with a EUR 20,000 fine against NESTOR, a French food preparation and delivery company catering to office employees (see full Decision SAN-2020-018 in French).

The CNIL highlighted various breaches of the General Data Protection Regulation (GDPR) and the ePrivacy Directive regarding the processing of prospects and clients’ personal data by the CNIL, most notably:

While the fine is rather limited in view of the maximum potential amount of EUR 20 million or four percent of the turnover (whichever the greater), this decision presents an opportunity to examine web scraping and direct marketing practices, which are rapidly developing.

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When the General Data Protection Regulation (“GDPR” – external source) came into force throughout the European Union nearly three years ago, one of its most eye-catching features was its extraterritorial jurisdiction provisions. These extend the reach of the GDPR to businesses located outside the European Union who offer goods or services to EU residents or who monitor the behavior of EU residents (See Art. 3(2)(a) and (b) GDPR).

Under the threat of becoming liable for a breach of the GDPR and potential fines of up to €20m or four percent of global turnover (whichever the higher), many businesses based in the United States and other locations outside the European Union have simply taken a stance of refusing to deal with EU residents, including taking measures such as geo-blocking websites to EU-based visitors. Other businesses, in the United States and elsewhere, have found themselves contemplating whether they might be subject to the GDPR and how to react merely because they have made a new EU-based business connection, acquired the contact details of a potential customer in the European Union, or even become aware that an employee at a customer organization had moved to the European Union.

A court in the United Kingdom has now considered the limits of extraterritorial jurisdiction of the GDPR, which may provide some reassurance to overseas businesses that limited contact with EU residents via a website may not necessarily lead to them being subject to the GDPR.

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The French Supervisory Authority has set 31 March 2021 as the end of the “reasonable period” to bring websites and mobile applications into compliance.

Following the adoption and publication of its updated guidelines along with practical recommendations on the use of cookies on 1 October 2020 (see our alert on the subject here), the French Supervisory Authority (CNIL) reaffirmed on 4 February 2021 the need for private and public players to comply with the new obligations regarding cookies and other tracers (together, CookiesSee the CNIL press release of 4 February 2021 (in French)).

To make its action plan on online advertising effective and in view targeting of the deficiencies witnessed in both the public and private sectors, the CNIL set a specific deadline for the implementation of its recommendation: 31 March 2021.

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This article names K&L Gates among Global Data Review’s inaugural GDR 100, a ranking of the world’s best data law firms. The GDR 100 is the only global ranking that captures the capabilities, track record, and market reputation of the leading firms in the field. The ranking is based on in-depth submissions submitted by hundreds of law firms around the world, and profiles K&L Gates lawyers including Melbourne partner Cameron Abbott and Paris partner Claude-Etienne Armingaud. Read the article here (subscription required). 

As of 1 January 2021, the Brexit transition period (Transition Period) ended, and the United Kingdom (UK) officially finalized its exit from the European Union (EU) and the 11th-hour commercial agreement (Agreement) should allow for a smoother transition on the data protection front as the General Data Protection Regulation (GDPR) stops being directly applicable to the UK. It also provided the UK with a six-month grace period to hope for an adequacy decision that would allow for the free transfer of personal data from the EU to the UK.

As the European Data Protection Board (EDPB) amended on 13 January 2021 its Brexit communications² further to the Agreement (Communications), it only addresses:

  • The issue of data transfers from the EU to the UK;
  • The end of the One-Stop-Shop (OSS) mechanism for the UK; and
  • The need for UK entities that would be subject to GDPR to appoint a representative further to Art. 27 GDPR.

However, aside from enacting the end of the OSS and commenting that “the EDPB has been liaising with the ICO [Information Commissioner’s Office, the UK’s Supervisory Authority] over the past months in order to enable a smooth shift to this new situation by ensuring that the EEA authorities follow a shared and efficient approach in handling the existing complaints and cross-border cases involving the ICO, whilst minimizing delays and possible inconveniences to affected complainants[,]” the EDPB did not comment on how such collaboration will effectively play out for companies whose lead Supervisory Authority was the ICO.

Read the full article on Radar First blog.

43rd EDPB Meeting

December 17th, 2020 | Posted by Claude-Etienne Armingaud in Europe | Privacy - (0 Comments)
  1. Adoption of the minutes and of the agenda, Information given by the Chair
    1. Minutes of the 42nd EDPB meeting
    2. Draft agenda of the 43rd EDPB meeting
  2. Consistency mechanism, Guidelines and EDPB
    1. Key Provision ESG
      1. Guidelines on restrictions under Article 23 GDPR
    2. Financial Matters ESG
      1. Guidelines 06/2020 on the interplay of the Second Payment Services Directive and the GDPR (after public consultation)
    3. International Transfer ESG
      1. Guidelines 2/2020 on articles 46 (2) (a) and 46 (3) (b) of Regulation 2016/679 for transfers of personal data between EEA and non-EEA public authorities and bodies (after public consultation)
  3. Current Focus of the EDPB Members
    1. Data Governance Act COM (2020) 767 proposal – presentation by European Commission
    2. Information about the European Commission request for a joint EDPS-EDPB opinion regarding the Data Governance Act
    3. EDPB Strategy
    4. Support Pool of Experts
    5. Request for information from the European Commission regarding Brexit state of play (end of transitional period as well as the impact on EU-UK data flows and further information on possible adequacy decisions)
    6. Information note on data transfers under the GDPR to the United Kingdom after the Brexit transition period
  4. FOR DISCUSSION AND/OR ADOPTION – Expert Subgroups and Secretariat
    1. Cooperation ESG
      1. [BREXIT] Involvement of the UK SA in cooperation and consistency mechanisms
      2. Review of the internal documents on local cases
      3. Handling cross border complaints against public bodies or authorities – request for mandate
      4. Guidelines on handling complaints: revision of the mandate – request for mandate
    2. Compliance, e-Government and Health ESG
      1. Guidelines on certification criteria assessment – request for mandate
    3. Financial Matters ESG
      1. Statement on the protection of personal data processed in relation with the prevention of money laundering and terrorist financing
    4. International Transfers ESG
      1. Art. 64 GDPR Opinion on the draft decision of the Dutch Supervisory Authority regarding the Controller Binding Corporate Rules of Equinix
    5. Compliance, e-Government and Health ESG
      1. Stakeholder event on processing of data for medical and scientific research purposes – request for mandate
    6. Technology ESG
      1. Guidelines on anonymisation / pseudonymisation – request for mandate
    7. EDPB Secretariat
      1. 2021 February plenary
      2. Survey future meetings post COVID
  5. Any other business

Through its Act no.2020-1266 dated 19 October 2020 (the Act), the French legislator elected to regulate the commercial exploitation of the images of children aged 16 and under on online platforms (Kidfluencers).

Despite the potentially lucrative consequences of these emerging practices, Kidfluencers operated in a legal vacuum which could have resulted in parents exploiting their children, without the latter reaping any financial benefits or regaining any control of their images upon coming of age.

First and foremost, the Act extends the existing legal framework of child models, under Article L7124-1 of the French Labor Code (FLC). As such, Kidfluencers will require a written authorization from the French Administration prior to being engaged or broadcasted, inter alia:

  • By any entertainment provider, regardless of the medium or broadcast type;
  • In order to perform “modeling activities,” broadly defined under Article L7123-2 FLC as presenting oneself, directly or indirectly through the reproduction of one’s image, either through photographs or video, notably by presenting a product, service of commercial message;
  • By eSport competition organizers; and
  • By “Employer whose activities consist in creating audiovisual recording whose main subject is a child aged 16 or under, for the purpose of for-profit broadcasting on an online video sharing platform”.

The latter category was notably introduced to characterize the parents or legal guardians of the influencers as the “employer” of the Kidfluencer. As they may not be as aware of the legal undertakings as the other providers and organizers mentioned, the Administration will provide them with specific information relating to the Kidfluencers’ rights and the risks associated with exhibiting their image online.

Moreover, a portion of the revenue gained by Kidfluencers would be placed in escrow on a French public bank account until their majority.

Secondly, in situation when the broadcast would not be performed for profit, the Act introduces additional protective measures for Kidfluencers: instead of a prior authorization, a simple declaration of the activity will be required, when the published content exceeds certain thresholds in terms of (i) duration or individual items; or (ii) direct or indirect revenues. Such thresholds will be addressed in a supplemental decree to be adopted shortly.

Failing to obtain the authorization or to proceed with the notification would entitle the Administration to seize a court in order to take down the related content.

Finally, the Act also implements a collaborative framework for the online video sharing platforms, and enjoin them to publish dedicated policies to aiming at

  • Informing users of the applicable Kidfluencers’ regulatory framework;
  • Informing Kidfluencers directly of the consequences on their private life of the broadcasting of their image, of the legal and psychological consequences and of the means they have to protect their rights and dignity;
  • Encouraging users to report any content involving Kidfluencers that could affect their dignity, psychological or physical integrity;
  • Preventing the processing of personal data relating to minors for commercial purposes, such as targeted advertisement, further to the broadcasting a Kidfluencers video;
  • Detecting situations where the recording or broadcasting of Kidfluencers’ videos could impact their dignity, psychological or physical integrity; and
  • Helping Kidfluencers to easily exercise their right to be forgotten on the video-sharing platforms.

While a welcomed step to protect children online, sometimes from their own families, the Act will need to be completed with regard to the thresholds triggering its applicability. In addition, by mainly addressing online video sharing platforms, the Act could have benefited from a more homogenous framework for online platform allowing the sharing of both still and moving pictures. Indeed, while still images could be included in the modeling provision, it remains to be seen how extensively it will be enforced.

Amidst the current discussions surrounding the Digital Services Act at the European level, this France-specific framework creates yet another undertaking for online platforms to implement additional measures to support public policies. And by encouraging users to report any content involving Kidfluencers that could affect their dignity, psychological or physical integrity, the Act could generate extra-territorial consequences, forcing the platforms to deploy such reporting mechanism at a global scale.

K&L Gates IP/IT team in Paris remains available to assist you in assessing the changes triggered by this Act. Please get in touch if you would like to discuss the steps that your organization might want to consider to prepare now for this new Kidfluencer framework.

First publication: K&L Gates Fashion Law Watch